PatientCraft Team

Holly Russo, RN, MSN, MS, ECS, PatientCraft CEO

Holly Russo, RN, MSN, MS, ECS

President and CEO

Holly brings nearly 44 years of experience in the healthcare industry to her role as president and CEO of PatientCraft. She uses her 340B expertise to drive PatientCraft’s strategy, which infuses a layer of data analytics into managing and optimizing 340B programs.Holly and her team independently evaluate 340B programs, provide audit-preparation services and perform mock audits to identify areas of concern including diversion, duplicate discounts, and eligibility.

Holly is an expert at developing compliance strategies, stakeholder integration, cash card programs, and patient assistance programs. She serves on multiple boards, provides educational presentations on a variety of healthcare topics, and is a published author and national speaker.

Holly has nearly 32 years of experience in upper management positions in the healthcare industry. In her previous roles, she served as Chief Nursing Officer for Sentry Data Systems, Chief Clinical Officer and Vice President of Hospitals for CaptureRx, and Pharmacy Optimization Consultant for McKesson.

She holds an associate degree in nursing from Palm Beach State College, a Bachelor of Science in management of human resources and organizational management, a master’s degree in nursing with an emphasis in education from University of Phoenix and a master’s degree in evaluative clinical sciences from Dartmouth College.

Holly’s areas of expertise include:
• 340B program compliance and optimization
• Technology integration
• Outcomes measurement
• Data analytics
• Pharmacy benefits management
• Telehealth/telemedicine/point-of-care testing
• Population health

Michael Jones

Michael Jones, CPhT

340B Consultant and Split-billing Specialist

Michael serves as a 340B consultant and split-billing specialist for PatientCraft, with more than 22 years of experience in the pharmacy field as a certified pharmacy technician (CPhT).

Michael has educated and trained more than 80 covered entities and contract pharmacies, helping the key stakeholders at those organizations understand 340B compliance, split-billing functionality, and reporting.

As a split-billing specialist, Michael audits covered entities for compliance with program rules and ensures they understand how to most effectively utilize the tools and reports available in their 340B vendor solution.

In his previous roles, Michael served as a certified pharmacy technician and a pharmacy consultant. As a pharmacy technician, he was a department educator, trainer and quality assurance auditor for Memorial Hermann hospital. Michael was also the lead pharmacy instructor for Remington College, operation specialist for CompleteRx and a consultant for Cerner Corporation.

He is a certified pharmacy technician, an American Society of Health System Pharmacists (ASHP) member, and a 340B Health member.

Michael’s areas of expertise include:
• 340B mock audits
• Patient safety
• Computerized physician order entry (CPOE)
• Education and training
• Split-billing software
• Mapping: CDM to NDC and reverse mapping